Upon release, The Blair Witch Project quickly became a phenomenon. and $248 million worldwide. The movie (and this scene in particular) became a pop culture touchpoint.ģ Ways the Marketing for “The Blair Witch Project” Blew People’s Minds Spurred by unique marketing and strong word of mouth, it grossed $140 million in the U.S. So what made the marketing for The Blair Witch Project so unique? Here are a few things…  1. It Used the Web Like Never BeforeĪt the time of its release, online marketing wasn’t the thing it is today. But the marketers behind The Blair Witch Project saw the web as a great opportunity.Īt the core of their marketing campaign was one website (Which has unfortunately shut down since then). While pretty much every movie released today has a website or at least a web page, back in the late 90s that wasn’t really the case. The blair witch project 2016 online free movie#.
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